I've been itching for a red watch face. The Cincinnatus red DID NOT disappoint! The pictures made it difficult to tell if the red was too light/pink for my tastes. I took a chance and bought it and it's perfect! The red is a bit deeper/darker than it looks in the pictures. It's just right, in my opinion. It wears nicely. I hope this won't be my last watch from the Cincinnati Watch Company.